Loop Fitness China opened in October. Photo: Loop Fitness

New gym model for China: HIIT for retirees, no mirrors and no loud music – it’s a Danish import

  • Loop Fitness is encouraging China’s retirees to get moving with its 24-minute circuits based on high-intensity interval training
  • The company has had to adjust its modest business model to be attractive in the Chinese market
Topic |   Wellness

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Loop Fitness China opened in October. Photo: Loop Fitness
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Lise Floris

Lise Floris

Lise Poulsen Floris is a Danish EU official turned blogger and freelance contributor. Since leaving her native Denmark in 1998, she has lived in Italy and Belgium before moving to China with her family. She writes about life and aims to tell 'the big story in a small story'. In addition to SCMP, her work has been published by Global Times, Beijingkids Magazine and Point of View International.