Loop Fitness China opened in October. Photo: Loop Fitness

New gym model for China: HIIT for retirees, no mirrors and no loud music – it’s a Danish import

  • Loop Fitness is encouraging China’s retirees to get moving with its 24-minute circuits based on high-intensity interval training
  • The company has had to adjust its modest business model to be attractive in the Chinese market
Topic |   Health and wellness

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Loop Fitness China opened in October. Photo: Loop Fitness
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