Beyond Meat burger patties are a meat substitute made with pea protein isolate predominantly labelled “plant-based” as opposed to “vegan”. Photo: Alamy

The hottest food trend right now isn’t ‘vegan’. It’s ‘plant-based’

  • The number of new US food and drink products that mentioned “plant-based” grew 268 per cent between 2012 and 2018
  • The term evokes healthfulness but spares meat and dairy eaters – often the target audience – the connotation of shunning all forms of animal products
Topic |   Health and wellness

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Beyond Meat burger patties are a meat substitute made with pea protein isolate predominantly labelled “plant-based” as opposed to “vegan”. Photo: Alamy
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