Oat milk is growing in popularity in the United States. Oatly is targeting Hong Kong and China. Photo: Alamy
Oat milk is growing in popularity in the United States. Oatly is targeting Hong Kong and China. Photo: Alamy
Wellness

Oat milk producer targets China and its growing taste for dairy – ‘the future is here in Asia’

  • Despite 85 per cent of Chinese people being lactose intolerant, the population is being encouraged to drink and eat more dairy products
  • Swedish oat milk brand Oatly has opened an office in Shanghai and deployed a new Chinese character for ‘vegan milk’ to win over milk drinkers to its product

Oat milk is growing in popularity in the United States. Oatly is targeting Hong Kong and China. Photo: Alamy
Oat milk is growing in popularity in the United States. Oatly is targeting Hong Kong and China. Photo: Alamy
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