A burger featuring a Beyond Burger patty by US plant-based imitation meat producer Beyond Meat, which is looking to break into the Chinese market. A burger featuring a Beyond Burger patty by US plant-based imitation meat producer Beyond Meat, which is looking to break into the Chinese market.
A burger featuring a Beyond Burger patty by US plant-based imitation meat producer Beyond Meat, which is looking to break into the Chinese market.

The fake-meat challenge for US firms in China, where millions aspire to eat real meat and plant-based foods are natural

  • Impossible Foods and Beyond Meat want to break into China’s huge market, but face some hurdles: price, and the fact eating real meat is a sign of status there
  • Vegan foods are already part of the Chinese diet – made from natural ingredients such as tofu, beans and mushrooms, whereas imitation meat is highly processed

Topic |   Wellness
A burger featuring a Beyond Burger patty by US plant-based imitation meat producer Beyond Meat, which is looking to break into the Chinese market. A burger featuring a Beyond Burger patty by US plant-based imitation meat producer Beyond Meat, which is looking to break into the Chinese market.
A burger featuring a Beyond Burger patty by US plant-based imitation meat producer Beyond Meat, which is looking to break into the Chinese market.
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