More seniors, like this elderly man water-skiing with bare feet, are among today’s adventurous and well-heeled silver-haired set. The wellness industry now wants to cash in on the elderly market. Photo: Getty Images
More seniors, like this elderly man water-skiing with bare feet, are among today’s adventurous and well-heeled silver-haired set. The wellness industry now wants to cash in on the elderly market. Photo: Getty Images
Wellness

Health and wellness companies target boomers – fit, active and the healthiest ageing 50-plus generation ever

  • Perceptions of ageing are changing rapidly; as Jennifer Lopez showed in her Super Bowl halftime show, for many life really does begin at 50
  • Many advertisers don’t see baby boomers as young at heart, but shrewd players in the wellness industry see there’s money to be made in the ‘silver economy’

More seniors, like this elderly man water-skiing with bare feet, are among today’s adventurous and well-heeled silver-haired set. The wellness industry now wants to cash in on the elderly market. Photo: Getty Images
More seniors, like this elderly man water-skiing with bare feet, are among today’s adventurous and well-heeled silver-haired set. The wellness industry now wants to cash in on the elderly market. Photo: Getty Images
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