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Vegan launches healthy version of his childhood favourite: ‘luncheon meat’ that almost made him cry
- Green Monday group’s David Yeung has launched Omnipork Luncheon, plant-based luncheon meat
- Luncheon meat is especially popular in China, Korea, and Hong Kong. Yeung has also launched Omnipork strips
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Almost 20 years after adopting a vegan lifestyle, David Yeung again tucked into one of his favourite childhood dishes – instant noodles with luncheon meat. This version of “meat” was plant-based, but just as tasty.
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“When I bit into it I almost cried,” he recalls with a laugh. “This is highly related to our childhood memory, our Hongkongers’ way of living, luncheon meat with egg and noodles.”
Following the launch two years ago of Omnipork, a plant-based alternative to minced pork, Yeung, the founder of Green Monday Group, launched Omnipork Luncheon and Omnipork Strip on May 18 at Cordis Hong Kong in Mong Kok.
Omnipork Luncheon looks like the perennial favourite American icon Spam, rectangular with rounded edges. After it is pan-fried, its texture is similar texture to luncheon meat, though the taste is on the bland side. The same could be said for Omnipork Strip, thin slices of “pork” which look like the real thing. The two products are presented on a bed of deep-fried noodles, or mixed with braised vermicelli.
Yeung started Green Monday Group’s retail arm Green Common and food-tech innovation arm Omnifoods (previously called Right Treat), and has achieved several milestones since the group first began promoting a plant-based lifestyle in 2012.
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