No-alcohol whisky, gin and other spirits that help drinkers lose weight and stay sober
- Australian-based company Lyre’s has struggled to keep up with soaring demand for its no-alcohol spirits since coronavirus lockdowns began
- It creates an ‘alcohol base’ using natural extracts, distillation and synthesis, then adds distinct flavours to make analogues of different spirits
Alcohol consumption is falling globally as people try to reduce their intake of wine, beer and spirits for health reasons. It’s a trend that started in 2016, according to IWSR Drinks Market Analysis, an analytics firm that focuses on tracking the global beverage alcohol market.
Alcohol-free drinks allows consumers to stay sober and to lose weight. The no/low alcohol category took a three per cent share of the total beverage alcohol market last year, a figure that is forecast to grow to 31 per cent by 2024.
There is a small but burgeoning market for non-alcoholic spirits, too, and in 2015, Briton Ben Branson was the first to debut a distilled non-alcoholic spirit that tastes like gin, now available in three flavours. With its botanical flavours and no added sugar, the addition of some tonic water makes a sophisticated, alcohol-free drink.
In 2019, Australian company Lyre’s accomplished what many alcohol producers had been trying to do since the 1970s and 1980s – create non-alcoholic versions of rum, gin, whisky, Italian bitters and even absinthe that have a near identical taste to the originals.