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Gossip is not all bad, experts say – it can be useful and helps people build trust
- Neuroscientists in the US studied gossip and found it was a way for people to help each other and share personal experiences
- The research developed out of a shared curiosity by scientists about why people spend so much time each day exchanging information about themselves and others
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Why you can trust SCMP
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Gossip is viewed by many as baseless trash talk – but it plays a role in creating social connection and building trust, researchers say. Rather than being a social taboo, gossip enables learning about the world indirectly through other people’s experiences.
Neuroscientists at Dartmouth College, in the US state of New Hampshire, studied gossip and found it was a way for people to help each other and to share personal experiences.
“Gossip is a complex form of communication that is often misunderstood,” said Eshin Jolly, a postdoctoral researcher in the Computational Social Affective Neuroscience Laboratory who co-authored the study with lab director Luke Chang, an assistant professor of psychological and brain sciences.
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“It can be a means of social and substantive connection beyond its typical negative connotation,” said Jolly.

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A private chat during a Zoom meeting online can be categorised as gossip, and it is not necessarily the act of spreading rumours or saying bad things about other people, the researchers noted.
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