Zhang Heng, 51, participated in a triathlon organised by his company Sanfo at Jinhai Lake in Beijing in 2021. He founded the outdoor sports equipment company 25 years ago.
Zhang Heng, 51, participated in a triathlon organised by his company Sanfo at Jinhai Lake in Beijing in 2021. He founded the outdoor sports equipment company 25 years ago.
Wellness

Nature lover bet on his fellow Chinese getting into outdoor sports 25 years ago. Today his brand Sanfo has annual sales of US$70 million

  • A failed start-up triggered Zhang Heng’s search for a new venture, and he picked outdoor adventure and sports equipment. His company now has 60 outlets in China
  • A triathlete with an interest in multiple sports, he wears his brand Sanfo’s products and say his experience helps him understand customers’ needs

Topic |   Wellness
Zhang Heng, 51, participated in a triathlon organised by his company Sanfo at Jinhai Lake in Beijing in 2021. He founded the outdoor sports equipment company 25 years ago.
Zhang Heng, 51, participated in a triathlon organised by his company Sanfo at Jinhai Lake in Beijing in 2021. He founded the outdoor sports equipment company 25 years ago.
READ FULL ARTICLE