Life is too short not to do what you love. Or, if you ask Simon Tasker, not to do what inspires you to get you out of bed every morning.
It's a mantra that has driven his recent decision to set up an online health and supplements store with his brother Andrew, equipping everyone from rugby players to bankers with their fix of protein shakes and other health supplements.
Supplements HK started a little over a year ago to sell the products that the siblings have tried and liked.
"I realised you've got to have passion for what you do, and it's the passion for sport and a healthy lifestyle that keeps me going when it's a struggle to balance everything," says Tasker, 31, born in England but raised in Hong Kong.
Growing up in Discovery Bay, he's led a sporty life for as long as he can remember, dabbling in everything from rugby (he played for the Hong Kong national team) to dragon boating to white collar boxing.
He began taking protein supplements to aid his gym training at Loughborough University in Britain. But back in Hong Kong, he and his brother became frustrated with their options for buying quality products.