Home decor gets the celebrity treatment - think Cindy Crawford furniture and Lionel Richie china

Furniture and home accessories are getting more of the celebrity treatment than ever.

Lionel Richie has just unveiled his LR Home Collection, a predictably lavish offering of barware, vases and bone china dinnerware. Other recent additions to this end of the market include the year-old Draper James line – founded by A-lister Reese Witherspoon – which is doing a brisk trade in blankets, throws, coasters and trays.

Cindy Crawford and Sofia Vergara both sell couches and dining-room chairs in collections for US retailer Rooms To Go. And architecture aficionado Brad Pitt, with furniture maker Frank Pollaro, comes up with the occasional armchair or table.

Other alliances have, however, fallen by the wayside: Justin Timberlake had a short-lived stint as a furniture designer for a now-defunct line called HomeMint Decor. And actress Tiffani Thiessen’s plans for a nursery offering, with upscale brand Petit Nest, also vaporised quickly.

But when a celebrity-endorsed partnership works, it can become a legitimate force in the design world.

Jane Seymour teamed up six years ago with California-based brand Michael Amini, whose furniture is sold worldwide, including, soon, Hong Kong. In the last two years however, the Jane Seymour-helmed collections for Amini – now nine of them, with names like “Hollywood Swank” and “Platine De Royale” – have become his most well-received pieces, with prices from US$2,699 to US$6,899.