Construction crews in Hyderabad, India, apply the finishing touches to the Swedish homeware giant’s first store in the country. Photo: AFP

Ikea in India: more colour, less DIY, and no leather or meatballs at lifestyle giant’s first store – but will Scandinavian aesthetic sell?

Swedish multinational has had to rethink everything for a country where life is lived in the bedroom, small homes accommodate big family gatherings, customers are not used to self-assembly furniture, and cows are revered

Topic |   India

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Construction crews in Hyderabad, India, apply the finishing touches to the Swedish homeware giant’s first store in the country. Photo: AFP
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