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How Squid Game’s cute killer doll came to life and why she’s a Netflix hit

Red Light, Green Light doll Young-hee is a key ingredient of Squid Game’s success. Her look? Inspired by the daughter of show’s designer

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An inflatable Young-hee on display in Seoul, South Korea to promote season 2 of the Korean series Squid Game, a huge hit for Netflix. The series’ production designer based the murderous doll partly on her daughter. Photo: AFP
Reuters

While the second season of Squid Game has new plot twists, one element of the Netflix mega-hit series where contestants down on their luck risk their lives to play children’s games for the chance of winning cash prizes, has remained constant.

That is Young-hee, an innocent-looking robotic doll who in fact has a deadly role in the South Korean-made television series to find contestants to gun down playing the game “Red Light, Green Light” if she spots them moving.

Young-hee, who is clad in a simple orange dress and a hair clip, has become a viral meme on social media and the centrepiece of the streaming giant’s promotional campaign.

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Chae Kyoung-sun, the production designer for Squid Game, says the doll’s appearance had been partly inspired by her own daughter.
Squid Game production designer Chae Kyoung-sun says Young-hee is partly based on her daughter. Photo: Getty Images
Squid Game production designer Chae Kyoung-sun says Young-hee is partly based on her daughter. Photo: Getty Images

“My daughter had a bowl cut for a long time which was very cute so I decided to draw a very short [fringe],” Chae says.

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