BTS x LV: K-pop superstars to be ambassadors for Louis Vuitton – ‘a truly exciting moment’, the band tweets
- Louis Vuitton men’s artistic director says partnership with BTS ‘adds a modern chapter to the house, merging luxury and contemporary culture’
- BTS wore Louis Vuitton for their recent Grammys performance, and notably for a Paper Magazine photo shoot in 2019
The seven members of superstar South Korean group BTS are the newest brand ambassadors for Louis Vuitton.
The fashion house shared the news on its Twitter account on Friday.
“#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence,” reads the tweet. “Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.”
The tweet was shared by BTS’ official Twitter account.
“I am delighted BTS are joining Louis Vuitton today,” said Louis Vuitton men’s artistic director Virgil Abloh in a statement. “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on.”
BTS said: “Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. We are excited for our upcoming projects with Virgil Abloh.”