BTS are one of the few K-pop groups to have broken into the global music mainstream, which currently focuses on the US. Photo: RIAA BTS are one of the few K-pop groups to have broken into the global music mainstream, which currently focuses on the US. Photo: RIAA
BTS are one of the few K-pop groups to have broken into the global music mainstream, which currently focuses on the US. Photo: RIAA

Will the next BTS come from the US? K-pop companies look to the Americas for future stars

  • Hybe, CJ ENM and SM Entertainment all confirmed plans this week to move into the Americas to find talent via joint ventures with local partners
  • SM is partnering with MGM Worldwide Television Group on a competition series to create a US-focused team for its boy band brand NCT

Topic |   K-pop, Mandopop and other Asian pop
BTS are one of the few K-pop groups to have broken into the global music mainstream, which currently focuses on the US. Photo: RIAA BTS are one of the few K-pop groups to have broken into the global music mainstream, which currently focuses on the US. Photo: RIAA
BTS are one of the few K-pop groups to have broken into the global music mainstream, which currently focuses on the US. Photo: RIAA
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