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BTS are smooth like ‘Butter’ in summery new single, as the stars talk about the future of K-pop and making up for time lost during Covid-19
- The K-pop superstars talk about their latest release, the English language single Butter
- The members describe their hopes for a Grammy, the future of K-pop and the healing power of their music
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BTS’s new song Butter is gearing up to be the smooth pop hit of summer 2021 that the world has been waiting for.
Out today, the upbeat single from the superstar septet evokes a bright, summery feel with vibrant disco synths that recall hits of the past. Through the all-English song and its accompanying music video, the South Korean stars euphorically revel in their smoothness, showing off their sleek, charismatic performance style, while expressing love and gratitude towards their impactful fandom, Army.
According to Jungkook during BTS’ press conference for Butter, it’s a lively, airy and refreshing song that’s very addictive. “It will stay with you,” he said. “Spend this season with Butter.”
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“We tried to prepare a song that’s easy listening,” said Jimin. “Rather than a profound or heavy message, it may be a bit embarrassing, but it’s smooth like Butter. It will melt into you … It’s cute and charismatic, we tried to imbue these kind of feelings into the song.”
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J-Hope – who dyed his hair yellow to match the song’s title – added that the “unique BTS energy” can be seen in the performance, and they incorporated sweet, cute choreography elements into the performance. The band used special smaller unit performances in the song, and freestyled during dance scenes in a lift.
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