K-pop group NCT 127 will be taking part in NCT Metaverse events, including what appears to be an augmented reality concert and an online exhibition. Photo: SM Entertainment
K-pop group NCT 127 will be taking part in NCT Metaverse events, including what appears to be an augmented reality concert and an online exhibition. Photo: SM Entertainment
Blackpink

Explainer |
K-pop labels embrace virtual stars and pursue metaverses to extend their artists’ online reach

  • A metaverse is a way to make digital environments emulate the physical world, and often incorporates 3D virtual spaces and augmented reality functions
  • K-pop labels have already launched virtual fan events and a group – Aespa – with avatars of its four members appearing digitally alongside them

K-pop group NCT 127 will be taking part in NCT Metaverse events, including what appears to be an augmented reality concert and an online exhibition. Photo: SM Entertainment
K-pop group NCT 127 will be taking part in NCT Metaverse events, including what appears to be an augmented reality concert and an online exhibition. Photo: SM Entertainment
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