Aespa members with their avatars. Photo: @saiasei/Twitter
Aespa members with their avatars. Photo: @saiasei/Twitter
K-pop

Explainer |
NFTs and cryptocurrency draw K-pop labels behind BTS, Blackpink, Twice and other groups as they seek new ways to persuade fans to part with their money

  • Already in November the labels of K-pop supergroups BTS, Blackpink and several other acts have announced partnerships with cryptocurrency and NFT issuers
  • Labels will tempt K-pop fans to invest in these ventures by dangling the prospect of privileged access to their favourite stars, as they do with albums

Topic |   K-pop
Aespa members with their avatars. Photo: @saiasei/Twitter
Aespa members with their avatars. Photo: @saiasei/Twitter

Corrected [4:24pm, 11 Nov, 2021]

  • [4:24pm, 11 Nov, 2021]

    NFT issuer Featured is not a South Korean platform.

  • We are part of the Trust Project What is it?
READ FULL ARTICLE