BTS played in Saudi Arabia in 2019, and K-pop has set its sights on the Middle East as an untapped market. Photo: DPA
BTS played in Saudi Arabia in 2019, and K-pop has set its sights on the Middle East as an untapped market. Photo: DPA

K-pop grows its Middle East presence with festivals and Blackpink 2023 tour dates in UAE and Saudi Arabia

  • K-pop is looking at the Middle East as an untapped market, with concerts and festivals planned in Saudi Arabia and the UAE
  • Some fans are concerned about the authoritarian regimes in the region, and whether their values align with K-pop

BTS played in Saudi Arabia in 2019, and K-pop has set its sights on the Middle East as an untapped market. Photo: DPA
BTS played in Saudi Arabia in 2019, and K-pop has set its sights on the Middle East as an untapped market. Photo: DPA
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