BTS’s original English singles –Dynamite, Butter and Permission to Dance – are enthusiastically upbeat and not necessarily the sort of music they otherwise produce. Photo: Hybe BTS’s original English singles –Dynamite, Butter and Permission to Dance – are enthusiastically upbeat and not necessarily the sort of music they otherwise produce. Photo: Hybe
BTS’s original English singles –Dynamite, Butter and Permission to Dance – are enthusiastically upbeat and not necessarily the sort of music they otherwise produce. Photo: Hybe
Tamar Herman
Opinion

Opinion

Tamar Herman

Abba did it, and so are BTS – singing in English to reach a bigger audience and sell more albums. It doesn’t mean they’re selling out, as Netflix’s This Is Pop reminds us

  • Much of what artists and experts say in This Is Pop, Netflix series, about breaking out as a Big, Global Pop Star applies to K-pop group BTS’ quest for success
  • Put simply, their message is that you are going to have it much harder if you don’t play by the rules of the US music industry because of its dominance

BTS’s original English singles –Dynamite, Butter and Permission to Dance – are enthusiastically upbeat and not necessarily the sort of music they otherwise produce. Photo: Hybe BTS’s original English singles –Dynamite, Butter and Permission to Dance – are enthusiastically upbeat and not necessarily the sort of music they otherwise produce. Photo: Hybe
BTS’s original English singles –Dynamite, Butter and Permission to Dance – are enthusiastically upbeat and not necessarily the sort of music they otherwise produce. Photo: Hybe
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