IU finds success with new K-pop single Strawberry Moon, a sugary sweet hit with summery feels that’s an easy listening experience

IU’s latest single, Strawberry Moon, dropped October on 19 and is the perfect sonic representation of who the K-pop singer is and where she is in her career

‘I hoped it would be a song that didn’t make anyone think too much or feel sad when they heard it,’ she reportedly said of the summery, easy listening song

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IU’s breezy single Strawberry Moon is the follow up to the 28-year-old’s Korean singer’s March album Lilac. Photo: Edam Entertainment

Published: 6:15pm, 23 Oct 2021

June’s full moon, known as the strawberry moon for its pinkish hue, is beloved by photographers and millennials. And while summer is over, Korean singer IU is still dreaming about the sweet pinkness of the strawberry moon in her latest single, which dropped on October 19.

The breezy electropop-rock Strawberry Moon is the follow-up to the 28-year-old’s March album, Lilac, and its singles Celebrity and Lilac.

IU, singing about a fated meeting and equating it to a scoop of strawberry ice cream, gives the track a fantastical feel, with plenty of references to the hue often seen during June’s full moon.

The summery song is mild, relaxing and relatively straightforward sonically as it soars with the singer’s dulcet tones and backing instrumentals.

Strawberry Moon – which arrived a few weeks after IU celebrated her 13th anniversary as a singer in September – serves as the perfect sonic representation of who she is and where she is in her career. IU is refreshing and reliable in both her music and acting, and is one of South Korea’s biggest stars (she last acted in 2019’s Hotel Del Luna, which is currently trending on Netflix in Hong Kong).

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