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New K-pop girl group Aespa’s virtual members cause fears over dehumanisation of K-pop stars

  • Many K-pop fans are concerned by the sexual stylising of band member Winter’s digital self, saying the avatar has been created with an unrealistic body image
  • One expert worries about the potential exploitation of the virtual members in a country where female K-pop stars are often used in deepfake pornography

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Fans are concerned that virtual members of the new K-pop girl group Aespa play on dehumanising stereotypes about K-pop stars. Credit: SM Entertainment
Tamar Herman

The upcoming debut of new girl group Aespa – an outfit featuring both human and virtual members – has raised concerns about the dehumanisation of K-pop stars.

Aespa will be unveiled on November 17 with the release of first single Black Mamba, and they are the first new girl group launched by K-pop company SM Entertainment since the 2014 debut of Red Velvet. But Aespa are definitely not a typical K-pop act – the quartet of Karina, Giselle, Winter and Ningning will be accompanied by CGI versions of each woman.

The digital avatars, which are referred to as the “ae” versions of the members, resemble video game characters – and display the same kind of hyper-sexualisation often seen in the games industry. Many fans are particularly concerned by the overly sexual stylising of ae-Winter, saying the avatar has been created with an unrealistic body image.
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After a picture of Winter and ae-Winter was shared on Aespa’s official Twitter page, Twitter user @unebeen pointed out “the difference in the waist plus the dress’ length plus the more revealing top plus the impossible ‘perfect’ body shape… and they’re clearly selling the ae as the same person, as Winter the 18-year-old girl. This is gonna get so toxic I hate it already.” (According to her profile on South Korean media portal Naver, Winter was born January 1, 2001, making her 19).

A photo of Aespa member Winter with her virtual bandmate ae-Winter that was shared on Aespa’s official Twitter page. Image: Twitter @aespa_official
A photo of Aespa member Winter with her virtual bandmate ae-Winter that was shared on Aespa’s official Twitter page. Image: Twitter @aespa_official
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Lee Hye-jin, a clinical assistant professor of communication at the University of Southern California in the US, said there was a significant cultural divide in the way Aespa was being discussed online in Korean and English.

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