When K-pop star Hyolyn (third left) left Sistar, she started her own management company. Female K-pop stars are increasingly taking the reins of their careers. Photo: Starship Entertainment When K-pop star Hyolyn (third left) left Sistar, she started her own management company. Female K-pop stars are increasingly taking the reins of their careers. Photo: Starship Entertainment
When K-pop star Hyolyn (third left) left Sistar, she started her own management company. Female K-pop stars are increasingly taking the reins of their careers. Photo: Starship Entertainment

From 2NE1 to Sistar’s Hyolyn, female K-pop stars in the driver’s seat move to extend their careers and go in new directions

  • Most K-pop groups are only signed for seven years, and girl groups have the shortest lifespan; increasingly, their members are taking charge of their careers
  • Some leverage their fame and experience to launch entertainment management agencies that allow them to go solo or try new things

Topic |   K-pop, Mandopop and other Asian pop
When K-pop star Hyolyn (third left) left Sistar, she started her own management company. Female K-pop stars are increasingly taking the reins of their careers. Photo: Starship Entertainment When K-pop star Hyolyn (third left) left Sistar, she started her own management company. Female K-pop stars are increasingly taking the reins of their careers. Photo: Starship Entertainment
When K-pop star Hyolyn (third left) left Sistar, she started her own management company. Female K-pop stars are increasingly taking the reins of their careers. Photo: Starship Entertainment
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