K-pop girl group Lovelyz disband, the latest ‘third generation’ act to split in 2021 because of seven-year limit on initial contracts under South Korean law

Lovelyz have left Woollim Entertainment after seven years – that’s how long a first entertainment contract is allowed to run under South Korean law

K-pop groups Got7 and Gfriend also left their labels in 2021 when their seven years were up

Reading Time:2 minutes

K-pop girl band Lovelyz have left their management company after seven years. Photo: @official_lvlz8_/ Instagram

Published: 7:45pm, 2 Nov 2021

K-pop girl group Lovelyz announced their disbandment on Monday.

The eight-member group have been active since 2014, and over the years have gained popularity for their sweet vocals and girlish charms, with hits like 2015’s Ahh-Choo and 2016’s Destiny.

The act released their seventh EP, Unforgettable, in September 2020.

All but one member, Baby Soul (Lee Soo-jung), will part ways with their management company, Woollim Entertainment.

Lovelyz have split from their management company Woollim, seven years after their first album, Girls’ Invasion.

The band’s contract expires on November 16, the day before the seventh anniversary of the band’s first album, Girls’ Invasion, released in 2014.

The eight women sent a handwritten letter to fans on social media, sharing their thoughts and hinting what’s to come, though only Baby Soul’s direction is currently known.

Select Voice

Choose your listening speed

Get through articles 2x faster

1.25x

250 WPM

Slow

Average

Fast

00:0000:00

1.25x