New seven-member group XG market themselves as a “global girl group” - not a K-pop group. Photo: Xgalx
New seven-member group XG market themselves as a “global girl group” - not a K-pop group. Photo: Xgalx

How new ‘K-pop’ groups like XG are being created by non-Korean companies to go global, using the South Korean market as a springboard

  • XG look like a K-pop girl group and promote themselves in Korea, but they’re Japanese, sing in English, and call themselves a ‘global girl group’
  • Like XG, upcoming boy group OCJ Newbies, managed by a Hong Kong-based company, have a similar aim of going global

New seven-member group XG market themselves as a “global girl group” - not a K-pop group. Photo: Xgalx
New seven-member group XG market themselves as a “global girl group” - not a K-pop group. Photo: Xgalx
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