Big Hit Entertainment – the home of K-pop giants BTS – now owns part of rival K-pop company YG. Photo: Big Hit Entertainment
BTS’ label Big Hit now owns part of rival K-pop company YG, home to Blackpink, while also striking a major deal with online platform Naver
- Big Hit increased its dominance in the South Korean entertainment industry after making an investment of US$63 million in rival firm YG
- Tech company Naver also made an investment of more than US$321 million into Big Hit subsidiary beNX
Big Hit Entertainment – the home of K-pop giants BTS – now owns part of rival K-pop company YG. Photo: Big Hit Entertainment