From Itzy to Stray Kids, younger K-pop groups use Twitter the most to engage with fans, social media platform says
- K-pop groups created from 2017 onwards, known as the fourth generation, use Twitter more often to engage their fans
- These groups, including Aespa, Ateez and The Boyz, post twice as many times as third-generation groups
The latest generation of K-pop acts are using Twitter as an important tool, the social media platform reports.
An analysis from Twitter, powered by fandom data observatory K-pop Radar, published on Monday, reveals that the burgeoning fourth generation of K-pop acts are using the platform to engage with fans where previous generations of K-pop acts have not.
Historically, K-pop acts have been divided across different generations based on artistry and cultural impact, and the fourth generation is considered to be in its early days; for the sake of their research, Twitter determined that the fourth generation of K-pop began in 2017.
Twitter and K-pop Radar analysed 69 rising K-pop acts with more than 300,000 Twitter followers as of May 1, and discovered that the newer groups were engaging with fans on Twitter.
Earlier generations of K-pop stars favoured more direct fan-artist communities, such as South Korea’s microblogging fan cafes, while the third generation began to utilise global social media platforms. Currently, a series of fan-to-artist apps such as Weverse, Bubble, and Universe have replaced fan cafes to facilitate direct conversations between artists and fans, while social media helps them continue to grow their audiences.