Meet Weishi, Tencent's version of Vine
Tencent's short video sharing service has been one of the top three most downloaded social networking apps in China
While short video sharing apps such as Twitter’s Vine have increasingly won over western fans, Chinese app users have largely limited the majority of their internet communication to static text and images.
Tencent’s newest app, Weishi, aims to change this. Similar to Vine, Weishi allows people to share short eight-second videos with their friends, and these clips can be edited with various filters, watermarks and themes.
“Weishi opens a new means of social interaction among Internet users in the mobile era. We are excited to find that an increasing number of people are using short videos to share funny, surprising or memorable moments of life in motion,” said Xing Hongyu, Weishi’s head of development and operation.
Weishi received a particularly sizeable boost in traffic around Valentine’s Day 2014, where the total number of single-day video views surpassed 160 million, largely thanks to a feature that let users organise their videos around tags such as “love confessions” and “showing affection”.
