Xiaomi breaks world record for mobile phone sales with 2.11 million sold in 12 hour period
China's largest domestic smartphone maker Xiaomi announced today that it has set a new Guinness World Record for mobile phone sales.
China's largest domestic smartphone maker Xiaomi announced today that it has set a new Guinness World Record for mobile phone sales.
The company said it sold 2.11 million handsets in a 12-hour flash sale held to celebrate its fifth anniversary.
The half day bonanza, which brought in 2.08 billion yuan (US$335 million) from sales of handsets and other accessories broke the previous record held by Alibaba’s Tmall, which sold 1.89 million handsets on Singles’ Day in November during a 24-hour event.
“This is beyond my imagination,” Lei told reporters at the company's headquarters in Beijing.
The new record has been certified by the official Guinness World Records and examined by auditor PricewaterhouseCoopers, he said.