Almost 1 million Apple Watches pre-ordered in US: survey

Based on e-commerce receipt data from 9,080 online shoppers, Slice estimated that each US Apple Watch buyer ordered on average 1.3 watches, spending US$503.83 per watch. Customers ordering the cheaper Apple Watch Sport spent US$382.83 per watch while those ordering the standard device spent US$707.04.

Around two-thirds of pre-orders were for the aluminium Sport. The gold Apple Watch Edition, which retails for US$10,000, didn't feature in Slice's report, as not enough pre-orders were placed for it.

Slice said that 72 per cent of pre-order customers surveyed had bought an Apple product in the past two years, while 21 per cent pre-ordered an iPhone 6 or iPhone 6 Plus on its release in late 2014. 

The Apple Watch goes on sale in nine countries and territories on April 24: Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK, and the US.