Virtual reality glasses were a main attraction at the International Tourism Fair (Fitur) in Madrid. Photo: AFP

How AI and virtual reality will drive future hotels and tourism: the latest from Fitur tourism fair

Hotels will make use of VR and AI to determine guests’ tastes as they check in, monitor their movements inside the hotel, and attempt to get them to pay for additional products. VR will also be a key part of the future tourist experience

Topic |   Artificial intelligence

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Virtual reality glasses were a main attraction at the International Tourism Fair (Fitur) in Madrid. Photo: AFP
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