Kahori Ochi (left), owner of a kimono rental shop, fits a kimono to Dutch tourist Ruby Francisco at her shop in Tokyo. Photo: AFP

The kimono: Japanese designers work to make it fashionable again after worrying drop in sales

They’re hugely expensive and complicated to wear – no wonder the kimono’s popularity has dropped in fast-fashion era; young designers are adding contemporary touches, and lowering prices, to revive interest in the garment

Topic |   Japan

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Kahori Ochi (left), owner of a kimono rental shop, fits a kimono to Dutch tourist Ruby Francisco at her shop in Tokyo. Photo: AFP
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