A tourist enjoys a private cruise tour with her guide on Tonle Sap Lake, Siem Reap, Cambodia. Publisher Rough Guides has launched a bespoke adventure travel service for older travellers. Photo: Alamy

Rough Guides reboot: travel publisher launches bespoke holidays for time-poor adventurers

  • Backpacking guide publisher begins shift to becoming ‘dynamic tech company’ by selling holidays to travellers who don’t want to rough it any more
  • While its guides have a loyal following, most readers are aged 40 to 60, the company found; sister firm Insight Guides is already selling trips
Topic |   Luxury travel

TOP PICKS

A tourist enjoys a private cruise tour with her guide on Tonle Sap Lake, Siem Reap, Cambodia. Publisher Rough Guides has launched a bespoke adventure travel service for older travellers. Photo: Alamy
READ FULL ARTICLE