Rough Guides reboot: travel publisher launches bespoke holidays for time-poor adventurers

  • Backpacking guide publisher begins shift to becoming ‘dynamic tech company’ by selling holidays to travellers who don’t want to rough it any more
  • While its guides have a loyal following, most readers are aged 40 to 60, the company found; sister firm Insight Guides is already selling trips
Topic |   Luxury travel

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