Do you book at bedtime? Hongkongers make holiday plans late at night based on social media
- Peak time for Hongkongers booking trips on a popular travel website is 11pm to 1am, and 60 per cent said bed was where they planned holidays
- Social media and influencers are a big factor in young travellers’ trip choices, survey shows, and most seek ‘rest and relaxation’ when on holiday
Do you book holidays at bedtime after reading about destinations on Facebook or Instagram? A new survey reveals not only that Hongkongers are booking flights and hotels around midnight, and increasingly on smartphones, but that many are heavily influenced by social media.
The same survey also highlighted the growth in popularity of Vietnam as a destination – in particular, Da Nang and Nha Trang – as well as a growing love among Hongkongers for long-haul holidays.
The Skyscanner Travel Trend Report surveyed 7,500 respondents across eight Asia-Pacific markets, including Hong Kong.
Nearly 60 per cent of Hong Kong respondents said that bed was their place of choice for trip planning. That was corroborated by data from the Skyscanner mobile app, which revealed that 11pm to 1am is the peak usage time for Hong Kong travellers. Close behind was travel planning in the office or while at school.
That late-night travel booking phenomenon may also play into another key travel trend picked-up by Skyscanner. Nearly 63 per cent of Hong Kong travellers think celebrities and influencers have a major impact on their choice of travel destinations. This is followed by social media (59 per cent) and word of mouth from friends, family, and colleagues (43 per cent).
