Some 65 per cent of China’s 130 million international tourists preferred the independent mode of travel last year, according to an annual survey by Hotels.com. Photo: ANP/AFP

Can an app clean up the overseas image of Chinese tourists?

  • The Chinese-language app acts as a cultural directory, compiling around 1,500 heritage locations around Europe
  • Shake to Win is aimed at the growing number of millennial travellers who are ditching the tour groups
Topic |   Chinese tourists

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Some 65 per cent of China’s 130 million international tourists preferred the independent mode of travel last year, according to an annual survey by Hotels.com. Photo: ANP/AFP
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