Helsinki tourism is hoping to encourage more Chinese tourists to come to Finland with the introduction of a digital tourism program on WeChat.

Helsinki uses WeChat to encourage more Chinese tourists to see the real side of Finland

  • In June, the Helsinki tourism office launched an ambitious project called MyHelsinki – a digital tourist guide that operates through WeChat
  • This comes as more directs flights from China to the Finnish capital arrive this year, and are set to bring record numbers of Chinese tourists
Topic |   Chinese tourists

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Helsinki tourism is hoping to encourage more Chinese tourists to come to Finland with the introduction of a digital tourism program on WeChat.
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