How a village pond became a quirky tourist attraction in Indonesia in the social media age

• Villagers sank their money into a pond, and made it Insta-famous. In the process, they enriched themselves, wiped out unemployment, and became a model village
• Visitors flock to Umbul Ponggok in Central Java every weekend to take tongue-in-cheek underwater selfies, feed its fish, and buy food and souvenirs