Emirates and other premium airlines have plans to redefine their business-class strategy, copying the way budget airlines sell cheap tickets and charge passengers for any extra. Photo: Alamy
How business class could feel like a budget flight, with fewer frills, charging for ‘extras’, but lower base fares
- Premium airlines, including Emirates and Lufthansa, are looking at new ways to get more money out of business class passengers by ‘unbundling’ services
- This means selling cheaper tickets and removing various perks, such as the business class lounge and the chance to upgrade to first class
Emirates and other premium airlines have plans to redefine their business-class strategy, copying the way budget airlines sell cheap tickets and charge passengers for any extra. Photo: Alamy
