The future of selfie taking: 20-plus Instagram-ready themed rooms under one roof – in a shopping mall

Will Bower and his fiancée searched everywhere on their travels for selfie hotspots, but couldn’t escape the crowds. So he opened a pop-up selfie studio

For just over US$12, visitors get an hour to take as many selfies as they like against more than 20 backdrops, from a bath full of pink balls to a 1950s diner

Reading Time:2 minutes

Visitors take selfies at the Selfie Factory in Westfield London shopping centre in west London. Photo: AFP

Published: 10:00pm, 13 Sep 2019Updated: 4:38am, 14 Sep 2019

Posing in a bath of pink balls or throwing up handfuls of multicoloured confetti, teenagers and 20-somethings snap away at a purpose-built London mini-studio for social media selfies.

The Selfie Factory pop-up at Westfield, one of Europe’s biggest shopping centres, has seen thousands pass through the 20-odd themed booths and backdrops for quirky images to upload on social media.

The space includes a wall of doughnuts, a big fluffy teddy bear, a giant ball pit, a 1950s diner, a confetti corner and coloured ribbons to wander through. Mothers take pictures of their babies sat with a bright yellow old-style telephone, while teenagers pose in the roll-top bath or goof around with the doughnuts.

“I love all the different rooms,” said Molly Bryant, 19, from Stevenage, north of London.

The Selfie Factory is near the end of its six-week run at Westfield London, one of Europe’s biggest shopping centres. Photo: AFP

“It will look good for my Instagram and be different from what I’ve got on there already.”

Select Voice

Choose your listening speed

Get through articles 2x faster

1.25x

250 WPM

Slow

Average

Fast

00:0000:00

1.25x