The US ski industry survived a difficult 2020, and is using the lessons learned from coronavirus restrictions to improve its customer services. Photo: Getty Images
The US ski industry survived a difficult 2020, and is using the lessons learned from coronavirus restrictions to improve its customer services. Photo: Getty Images

The future is digital, says US skiing giant Vail, on an industry threatened by the coronavirus pandemic and global warming

  • After a challenging year, Vail CEO Rob Katz says the company is changing the way it does business permanently
  • Covid-19 is the lesser concern when compared with diversity challenges and climate change

The US ski industry survived a difficult 2020, and is using the lessons learned from coronavirus restrictions to improve its customer services. Photo: Getty Images
The US ski industry survived a difficult 2020, and is using the lessons learned from coronavirus restrictions to improve its customer services. Photo: Getty Images
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