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The annual Sturgis Motorcycle Rally in Sturgis, South Dakota, the US was blamed for leading to a huge spike in Covid-19 cases last year. Photo: Getty Images

What Delta variant? Sturgis biker rally expects massive crowds as event revs back into action in South Dakota despite coronavirus fears

  • The 2020 Sturgis Motorcycle Rally in South Dakota was blamed for a spike in Covid-19 cases, yet this year’s rally is expected to attract 700,000 motorcycle fans
  • ‘You cannot stop it. I feel completely powerless,’ one local says. But city and state officials have embraced the event, which will boost tourism revenue

Bikers have been rumbling their way towards South Dakota’s Black Hills this week, raising fears that Covid-19 infections will be unleashed among the 700,000 people expected to show up at the Sturgis Motorcycle Rally in the Midwestern US state.

The rally, which starts on Friday, has become a haven for those eager to escape coronavirus precautions. Last year, the event hardly slowed down, with roughly 460,000 people attending. Masks were mostly ditched as bikers crowded into bars, tattoo parlours and rock shows, offering a lesson in how massive gatherings could spread waves of the virus across the United States.

This year – the 81st iteration of the 10-day rally – is expected to be even bigger, drawing people from around the US and beyond, despite concerns about the virus’ highly contagious delta variant.

“It’s great to see a party of hundreds of thousands of people,” said Zoltan Vari, a rallygoer who was settling into his campsite on Tuesday after making the trek from Hungary.

The One-Eyed Jack’s bar during last year’s Sturgis Motorcycle Rally, in South Dakota. Photo: AP

He was eager to return to riding a Harley-Davidson through the Black Hills after missing last year. Vári evaded US tourism travel restrictions on Europe by spending two weeks in Costa Rica before making his way to South Dakota. He hopes one million people will show up. Typical attendance is around a half a million.

The city of Sturgis, usually a sleepy community of under 7,000, tried to calm things down last year, cancelling most city-sponsored events and promotion, but hordes of bikers showed up anyway.

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“The rally is a behemoth, and you cannot stop it,” said Carol Fellner, a local who worried that this year’s event would cause a fresh outbreak of cases. “I feel absolutely powerless.”

This year, the city is embracing the crowds. The state’s Republican governor, Kristi Noem, has given the rally her blessing and will appear in a charity ride. The event is a boon for tourism, powering over US$800 million in sales, according to the state Department of Tourism.

The rally is happening as other giant summer events – from state fairs to music festivals like Lollapalooza, which took place in Grant Park, Chicago, between July 29 and August 1 – are returning around the US.

A woman crosses the street as motorcyclists ride past at the 2020 Sturgis Motorcycle Rally. Photo: Getty Images

In Wisconsin, health officials say nearly 500 coronavirus cases may be linked to the crowds that attended Milwaukee Bucks games or gathered outside the team’s arena – estimated as high as 100,000 one night – during their push to the National Basketball Association championship.

The Sturgis Motorcycle Rally’s defenders argue open air is plentiful on the meandering highways and in the campgrounds where many bikers stay, but contact tracers last year reported 649 virus cases from every corner of the country linked to the rally, including one death.

A team from the US Centres for Disease Control and Prevention concluded in a published study that the 2020 rally “had many characteristics of a superspreading event”.

I understand how people want to move on from this pandemic – God knows I want to – but … [y]ou can’t just tell the virus you’re done with it.
Dr Michael Osterholm, director of the University of Minnesota’s Centre for Infectious Disease Research and Policy

Rallygoers reasoned that after years of riding Harleys, the coronavirus was just another risk. Five motorcycle riders were killed in crashes during the 2020 rally, and one fatal crash has already been reported this year. The attitude was summed up on a T-shirt sold last year: “Screw COVID. I went to Sturgis.”

But public health experts warned the massive gathering revved the virus far beyond those who chose to attend. One team of economists argued that the rally set off a chain reaction that resulted in 250,000 cases nationwide. However, that paper was not peer reviewed and was criticised by some top epidemiologists – as well as some bikers – for overestimating the rally’s impact.

While it’s not clear how many cases can be blamed on last year’s rally, it coincided with the start of a sharp increase across the Great Plains that ultimately crescendoed in a deadly winter. The gathering could potentially power a fresh wave of infections like the one that is currently shattering hospital admission records in parts of the US South, said Dr Michael Osterholm, the director of the University of Minnesota’s Centre for Infectious Disease Research and Policy.

Motorcyclists en route to Sturgis, South Dakota, for the 67th annual Sturgis Motorcycle Rally in 2007. Photo: Joe Sohm/Visions of America/Universal Images Group via Getty Images

“I understand how people want to move on from this pandemic – God knows I want to – but the reality is you can’t ignore it,” he said. “You can’t just tell the virus you’re done with it.”

The current rate of cases in South Dakota is roughly half of what it was in the days leading up to last year’s rally. Deaths have also dropped significantly.

Covid-19 vaccines provide hope the rally won’t set off virus spread, but it’s not clear how many in the Sturgis crowd have received a shot. Unlike events such as Lollapalooza that required attendees to show proof of vaccination or a negative Covid-19 test, precautions at Sturgis are minimal and optional.
The Sturgis Motorcycle Rally in 2020. Photo: Getty Images

The biggest step the city has taken was to allow rallygoers to drink on public property, reasoning it will spread the bacchanalia into the open air.

Only about 46 per cent of adults in the county that hosts Sturgis are fully vaccinated, according to the CDC, compared with 60.6 per cent nationwide. Vaccination rates were similarly low in the five counties where most 2020 rallygoers hailed from, according to an analysis of cellphone data from the Centre for New Data.

Vari, the biker from Hungary, said he’s been fully vaccinated – but only because he falsely thought he needed proof of vaccination to get into the US.

“Sturgis or bust,” he wrote on Facebook.