Visitors on the observation deck of the Shibuya Sky tower in Tokyo. Japan is looking to attract nearly twice as many visitors by 2030 as it did in 2019. Photo: Getty Images
Visitors on the observation deck of the Shibuya Sky tower in Tokyo. Japan is looking to attract nearly twice as many visitors by 2030 as it did in 2019. Photo: Getty Images

Japanese tourism after Covid-19 looks to build on Tokyo Olympics and Paralympics, but some doubt official strategy

  • Initiatives include a social networking service campaign in international markets and a long-term strategy designed to encourage tourists to revisit the country
  • An analyst says a target of 60 million inbound tourists by 2030 may be optimistic, and even if it can be achieved, a focus on quality of visitors is preferable

Topic |   Coronavirus pandemic
Visitors on the observation deck of the Shibuya Sky tower in Tokyo. Japan is looking to attract nearly twice as many visitors by 2030 as it did in 2019. Photo: Getty Images
Visitors on the observation deck of the Shibuya Sky tower in Tokyo. Japan is looking to attract nearly twice as many visitors by 2030 as it did in 2019. Photo: Getty Images
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