Bukchon Binkwan Gunnunbang in South Korea. Traditional Korean houses like this in Seoul are proving popular with harried city dwellers or tourists looking to replicate that “authentic” Korean experience. Photo: Rakkojae
Bukchon Binkwan Gunnunbang in South Korea. Traditional Korean houses like this in Seoul are proving popular with harried city dwellers or tourists looking to replicate that “authentic” Korean experience. Photo: Rakkojae
Asia travel

A unique stay in South Korea: how the traditional Korean house was revitalised thanks to a claim the country has no ‘X factor’

  • After an American colleague told Ahn Young-hwan that he failed to see the appeal of South Korea, Ahn decided he wanted to better showcase Korea to foreigners
  • He bought a condemned 130-year-old traditional Korean house and renovated it, leading to the rise of a new hotel culture in South Korea

Bukchon Binkwan Gunnunbang in South Korea. Traditional Korean houses like this in Seoul are proving popular with harried city dwellers or tourists looking to replicate that “authentic” Korean experience. Photo: Rakkojae
Bukchon Binkwan Gunnunbang in South Korea. Traditional Korean houses like this in Seoul are proving popular with harried city dwellers or tourists looking to replicate that “authentic” Korean experience. Photo: Rakkojae

Corrected [2:35pm, 26 Sep, 2022]

  • [2:35pm, 26 Sep, 2022]

    This story has been updated to reflect the fact the Cheong Yeon Jae Hanok Hotel has now closed as a hotel.

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