As the Guggenheim Museum Bilbao turns 25, we look at how the ‘Bilbao effect’ helped transform a rough Spanish port into a tourist hub, and why similar projects in other European cities have flopped. Photo: Getty Images
As the Guggenheim Museum Bilbao turns 25, we look at how the ‘Bilbao effect’ helped transform a rough Spanish port into a tourist hub, and why similar projects in other European cities have flopped. Photo: Getty Images

The Bilbao effect: how Guggenheim museum put the Spanish port on the map 25 years ago, and why some copycat projects in other cities backfired

  • The Guggenheim Museum Bilbao opened 25 years ago, and transformed a rough Spanish port into a tourism hub, in what has since become known as the ‘Bilbao effect’
  • Similar projects in some other cities have failed. We look at why, and how the Guggenheim became more than an art museum

As the Guggenheim Museum Bilbao turns 25, we look at how the ‘Bilbao effect’ helped transform a rough Spanish port into a tourist hub, and why similar projects in other European cities have flopped. Photo: Getty Images
As the Guggenheim Museum Bilbao turns 25, we look at how the ‘Bilbao effect’ helped transform a rough Spanish port into a tourist hub, and why similar projects in other European cities have flopped. Photo: Getty Images
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