Switzerland, with its scenery, food, historic buildings and high-end shopping, is a popular destination for Chinese visitors. Above: Zytglogge in Berne. Photo: Shutterstock
Switzerland, with its scenery, food, historic buildings and high-end shopping, is a popular destination for Chinese visitors. Above: Zytglogge in Berne. Photo: Shutterstock
Tourism

How to experience Switzerland off the beaten track: Chinese tourists want boutique holidays and country works to meet their needs as it prepares to welcome them

  • Switzerland, with its scenery, food, history and luxury shopping, is a popular destination for Chinese tourists, who are its biggest-spending visitors
  • Anticipating the return of visitors from China, Swiss tourism officials are working on proposals to satisfy their preference for holidays off the beaten track

Switzerland, with its scenery, food, historic buildings and high-end shopping, is a popular destination for Chinese visitors. Above: Zytglogge in Berne. Photo: Shutterstock
Switzerland, with its scenery, food, historic buildings and high-end shopping, is a popular destination for Chinese visitors. Above: Zytglogge in Berne. Photo: Shutterstock
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