Gold delivered to your door in Dubai by Uber when you buy 24-carat coins on its Careem app
Buy gold using Careem app in Dubai and have it delivered to your door by Uber. Service launches ahead of Hindu festival where metal is lucky
Dubai residents can now have 24-carat gold coins delivered to their homes in less than an hour as super app Careem targets millions of Indians in the United Arab Emirates (UAE).
Dubai-based Careem Technologies, a spin-out from Uber Technologies’ Middle Eastern subsidiary, has launched a campaign that allows users to buy up to 10,000 dirhams (US$2,700) of physical gold in a single order.
The gold is supplied and certified by Tanishq, the flagship brand of India’s biggest jeweller, Titan Co.
The roll-out of the new feature coincides with Akshaya Tritiya, a Hindu festival in which buying gold is considered auspicious.
Indians make up about a third of the UAE’s population of over 10 million people, and the country continues to attract expats with the promise of jobs and low tax rates.