Paying for a ‘head orgasm’: ASMR spas are taking off in the United States. Here’s why
Scratchy, raspy, feathery and tingly: more people than ever are paying for spa-like sensory experiences to induce ‘the tingles’ in the brain

I am getting a brain massage – and it is sublime.
I am lying on a heated massage bed, cocooned in a soft, weighted blanket, as Kayla Faraji caresses my cheeks with billowy, pink goose feathers. She slides them down the sides of my neck and around my bare shoulders, sending chills up my spine.
“Now I’m scratching, scratching your chest,” Faraji whispers into my ear, especially breathy. “These are golden nails.” She drags long, prickly iron nail tips up my arms and along my collarbone, filling my ears with a raspy scraping sound.
“It’s deeply relaxing and restorative – and there’s such a need for that right now,” Faraji says of our session. “I feel like ASMR is the future of wellness, the new massage.”
