Medical cosmetic tourism in Taiwan lures high-end mainland Chinese travellers

Winnie checked into a cosy Taipei clinic one recent afternoon for a full facial rejuvenation – a few Botox injections to tackle wrinkles and then filler gels to plump up folds and lips.

It took the 39-year-old business woman, just arrived that morning from Shanghai, slightly more than three hours to complete the treatment before she headed back to a five-star hotel, feeling radiant.

Winnie, who declined to give her full name during a telephone interview with the South China Morning Post, is typical of the mid- and-high-end mainland tourists that Taiwanese tour providers are targeting to cushion the drastic impact that a new travel law implemented on the mainland has had on their business.

The law, the first introduced by the mainland to address such issues as tourist safety, unfair competition and “forced shopping”, has certainly taken a rapid and heavy toll on Taiwan’s tourism industry – the number of mainland group visitors has slumped since the regulation came into force on October 1.

Soon after Taiwan began to allow mainland tourists to visit the island in groups in 2008, cut-throat competition broke out among local travel agencies to lure their business, mainly by offering dirt-cheap tours and then recouping the costs through commissions paid by partner shops to which the tour groups were shepherded.

Since 2008, more than 6.2 million mainland tourists have visited Taiwan, a huge new revenue source worth US$15.68 billion for the island, according to the Beijing-based Association for Tourism Exchange Across the Taiwan Strait.