Interview: Murad Osmann, the Instagram 'Follow Me' photographer

It wasn't instantly popular. It started in Barcelona — it was our first trip together. We took our first picture there, then another one, and it went on and on. It was popular among our friends for a year-and-a-half first, and only then did it gain popularity throughout the world.

There were lots of difficult ones because you can't see the weather, for example, in the picture. [Sometimes] it's really cold and Natalia is in a dress, while I'll be in a coat with my sleeves rolled up. Every photo has a story. Our first four days in Hong Kong last year were sunny but the day we went to the Global Geopark there was a thunderstorm and the humidity was mad. Natalia was dressed as a swan and rain is bad for that outfit. For a second it stopped, we took the photo and got back on the bus wet.

They are not spontaneous like they used to be before. We do prepare more and plan ahead — we choose the locations and dresses. In my opinion the photos are more beautiful that way. There is a lot of research behind a photo. We always talk with local people and ask for places to visit. We go to a location, shoot, and if it doesn't work out, we might come back. But most of the time we just shoot what we have.

We haven't been to Japan, so we want to go there. Natalia dreams about Tibet and there are a lot of places — Iceland, New Zealand and Australia — we haven't been yet.

Our fans give us a lot of advice on locations to visit and share stories of their lives, which is always interesting to know. Or they share their photos from those locations that we took — it's fun to see in the hashtag how people do the same photos as us. If we have negative comments, we leave them — everyone has their own opinion. But if they're abusive or have bad words, we delete them.