Chinese supermodel Lu Yan's label launches at Lane Crawford

Models dabblingin fashion design is nothing new in the West. Over the years high-profile names such as Elle Macpherson, Liya Kibede and Gisele Bundchen have all launched successful clothing or accessories lines. The trend has finally reached Asia as Lane Crawford carries ready-to-wear brand Comme Moi, founded by Chinese supermodel Lu Yan last year.

Since starting her career in 1999, Lu has appeared regularly on the covers of international magazines such as Elle, Marie Claire and i-D, while stalking the runways for such luxury brands as Lanvin and Alexander McQueen. As one of the first Chinese faces to appear on the world's catwalks, she is considered a pioneer. She is also the first Chinese model to launch her own fashion line.

"Having my own collections was always the dream. I was just waiting for the appropriate time. If you want to remain a leader in this industry, you should continue learning, developing and challenging yourself. Of course, being a model helped and pushed me to start my own collection," says Lu, the coal miner's daughter who was once known as the family's "ugly duckling".

Like the name suggests, Comme Moi (French for "like me") is based on Lu's personal style. After modelling for countless other brands, she saw a need for a clothing line that was both comfortable and elegant while easily integrating into any woman's wardrobe.